E-commerce Platform Migration & SEO

Overview

We designed and implemented a dedicated migration tool to move more than 12,000 products from PrestaShop to Shopify while improving data quality, SEO performance, and catalogue organisation. The solution maps complex PrestaShop data structures to Shopify, preserves multilingual content and SEO metadata, normalises variants and inventory, and refactors product images with SEO-friendly filenames and alt text. Instead of a one-off script, the migration tool provides a repeatable, auditable pipeline that can be reused and extended as the catalogue evolves.

Impact

• •Successfully migrated over 12,000 products from PrestaShop to Shopify with minimal downtime.
• •Preserved and enhanced SEO by maintaining URLs, meta titles and descriptions, and introducing SEO-optimised image filenames and alt text.
• •Improved catalogue structure through consistent tagging, product type mapping, and variant normalisation.
• •Reduced manual clean-up by automating text formatting, multilingual content handling, and inventory mapping.

Core Features

• •Comprehensive field mapping from PrestaShop to Shopify, including product titles, descriptions, manufacturers, categories, SKUs, barcodes, and SEO metadata.
• •Advanced inventory handling that reads PrestaShop stock_availables at both product and variant level to ensure accurate stock levels in Shopify.
• •Multilingual content support with default-language prioritisation and safe fallbacks, without generating placeholder translations.
• •SEO-focused image processing that renames files using manufacturer, product name, reference, and category, and generates descriptive alt text.
• •Automatic tag generation for manufacturers, categories, and key product features to improve on-site discoverability and filtering.