Fitness Studio Marketing Website

Overview

For Pilates By Ang, a new premium Reformer Pilates studio in White City, we designed and built a modern launch website that combines a streamlined brand identity with a clear, conversion-focused landing page. The site acts as the primary digital touchpoint ahead of studio opening – capturing interest, telling the founders’ story, and funnelling visitors into bookings via Mindbody. The project included a condensed brand deck, responsive layout, clear class information, lead capture, and a roadmap for gradually evolving the placeholder site into a full studio hub.

Impact

• •Created a cohesive visual identity and messaging foundation through a streamlined brand deck.
• •Gave the studio a credible online presence ahead of opening, improving launch readiness.
• •Established clear paths for visitors to register interest, join the mailing list, and book classes via Mindbody.
• •Set up a phased approach so the site can evolve from placeholder to full studio experience without a redesign.

Core Features

• •Responsive landing page with hero, founders’ story, service overview, FAQs, and clear calls-to-action.
• •Mindbody integration plan for class schedules, pricing, and online booking.
• •Email capture and contact forms with GDPR-compliant handling and automated responses.
• •SEO setup focused on local discovery around White City and surrounding areas.
• •Streamlined brand deck: logo refinement, colour and type system, messaging pillars, and usage guide.