Record Label Content Platform
A dynamic, Airtable-powered website that gives Sondela Recordings a central hub for artists, releases, events, and label storytelling.
Overview
For Sondela Recordings, we designed and built a multi-page website that serves as the label’s central digital hub. The site showcases artists, releases, events, and the Sondela universe through a premium, music-industry focused design. Under the hood, Airtable powers the content model, allowing non-technical team members to manage artists, releases, events, and blog content without touching the codebase. The result is a performant, SEO-friendly site that the label can update in real time as their catalogue and roster grow.
Impact
- •Consolidated artists, releases, events, and press into a single, cohesive online hub.
- •Enabled the Sondela team to update content independently through Airtable, reducing reliance on developers.
- •Improved discoverability of artists and releases through better structure, SEO, and deep-linkable pages.
- •Provided a scalable foundation for future additions like merch, ticketing, and richer submission flows.
Core Features
- •Multi-page architecture with dedicated sections for Homepage, Releases, Events, Press/Blog, About, and Contact/Submissions.
- •Airtable integration for managing artists, releases, events, and blog posts through custom views.
- •Embedded Spotify/Soundcloud players, YouTube content, and social feeds to showcase the Sondela ecosystem.
- •Mailchimp newsletter integration and analytics to understand audience engagement and content performance.
- •SEO-optimised page structures and performance-tuned handling of high-resolution artwork.
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If our work on Record Label Content Platform aligns with something you're looking to build, we can help you scope, design, and deliver something tailored to your business. Get in touch to discuss your project or explore more of our work.