Record Label Content Platform

Overview

For Sondela Recordings, we designed and built a multi-page website that serves as the label’s central digital hub. The site showcases artists, releases, events, and the Sondela universe through a premium, music-industry focused design. Under the hood, Airtable powers the content model, allowing non-technical team members to manage artists, releases, events, and blog content without touching the codebase. The result is a performant, SEO-friendly site that the label can update in real time as their catalogue and roster grow.

Impact

• •Consolidated artists, releases, events, and press into a single, cohesive online hub.
• •Enabled the Sondela team to update content independently through Airtable, reducing reliance on developers.
• •Improved discoverability of artists and releases through better structure, SEO, and deep-linkable pages.
• •Provided a scalable foundation for future additions like merch, ticketing, and richer submission flows.

Core Features

• •Multi-page architecture with dedicated sections for Homepage, Releases, Events, Press/Blog, About, and Contact/Submissions.
• •Airtable integration for managing artists, releases, events, and blog posts through custom views.
• •Embedded Spotify/Soundcloud players, YouTube content, and social feeds to showcase the Sondela ecosystem.
• •Mailchimp newsletter integration and analytics to understand audience engagement and content performance.
• •SEO-optimised page structures and performance-tuned handling of high-resolution artwork.